Motorists Life launches Real-Time Term consumer life insurance pilot program

Motorists Life, a member of Motorists Insurance Group, launched a consumer-facing online life insurance pilot program with five agencies last month. The program, Real-Time Term On-Behalf-Of (RTT OBO), helps property & casualty agents further address their clients’ financial risk with life insurance. RTT OBO was created in partnership with SCOR Global Life (utilizing the Velogica underwriting engine) and Insureio, a life insurance sales and marketing platform.

“We are excited to introduce this innovative insurance solution to our independent agents,” Motorists Life President Mike Agan said. “This automated and seamless process will help agents effortlessly meet the life insurance needs of their clients.”

RTT OBO simplifies the insurance process, allowing prospective policyholders to quote, apply and pay for a term life insurance policy online. By answering a series of health and lifestyle questions, applicants receive an instant underwriting decision without the burden of a medical exam.

Agents have multiple ways to use the new RTT OBO process: by placing a quoting widget on their website, adding their RTT OBO link to an email signature or sending their link via the provided marketing emails and social media. Consumers see their agent’s branding and contact information throughout the process.

“Until now, no one could take a consumer through the entire buying process using only a link,” Insureio president Ryan Pinney said. “That’s why we’re thrilled to partner with Motorists to make this happen. Now, agents can email their link, text it, or put it in an instant message. You don’t even need a website to use the RTT OBO process.” An innovator in the insurance industry, Motorists Insurance Group continues to make technological strides to make purchasing insurance easier for the agent and the policyholder.