Advertise with our 2023 Co-op Advertising Program
To encourage your agency growth, we provide numerous incentives for doing business with Encova. We value your hard work and partnership, and we want to see your agency succeed as you build relationships with new and existing policyholders. Our Co-op Advertising Program is a tool for qualifying agents to grow their book of business through advertising and promotions.
If your agency’s written premium was at least $250,000 as of Dec. 31, 2022, and your agency’s three-year loss ratio is 52% or less, Encova will pay 50% of your advertising costs up to the aggregate limit shown below.
| WRITTEN PREMIUM AS OF DEC. 31, 2022 | AGGREGATE LIMIT | |
| Level 1 | $250,000 - $499,999 | $1,500 |
| Level 2 | $500,000 - $999,999 | $2,500 |
| Level 3 | $1 million - $2,999,999 | $3,500 |
| Level 4 | $3 million - $4,999,999 | $7,500 |
| Level 5 | $5 million - $6,999,999 | $10,000 |
| Level 6 | $7 million or more | $15,000 |
Agencies appointed in 2023 qualify for a $1,000 advertising allowance.
To determine your 2022 direct written premium, review the 2022 profit share statement. Statements are mailed to the primary agency in a group. Qualifying agencies were notified via email to the agency principal on Wednesday, March 1.
The Co-op Advertising Program kit has all the information you need to know about the program, including sample advertisements and details on submitting requests, receiving payment and working with our brand guidelines. Each agency must adhere to Encova’s brand guidelines to receive reimbursement. Commercial lines and personal lines agents can find the kit in Encova Edge under the Marketing tab of the Resources and Marketing page by selecting CO-OP ADVERTISING PROGRAM. Workers’ compensation agents can find the kit by selecting Resources Home from the Encova Edge homepage and choosing Co-op Advertising Program.
New this year: We’re excited to share the news about our partnership with DistrictWON. With DistrictWON’s fully turn-key marketing program, your agency can be represented at hundreds of events and community activities. You can learn more about DistrictWON and how to utilize your co-op dollars to take advantage of this unique opportunity in the Co-op Advertising Program kit.
We’re proud to be your trusted partner. If you have questions concerning your eligibility criteria or about the 2023 Co-op Advertising Program, email advertise@encova.com.