GROW YOUR BUSINESS WITH OUR 2022 CO-OP ADVERTISING PROGRAM
We value hard work and partnership, and our priority is to see your agency prosper as you build relationships with new and existing policyholders. Our Co-op Advertising Program is a tool for qualifying agents to grow their book of business through advertising and promotions.
If your agency’s written premium was at least $250,000 as of Dec. 31, 2021, and your agency’s three-year loss ratio is 52% or less, Encova will pay 50% of your advertising costs up to the aggregate limit shown below.
| WRITTEN PREMIUM AS OF DEC. 31, 2021 | AGGREGATE LIMIT | |
| Level 1 | $250,000 - $499,999 | $1,500 |
| Level 2 | $500,000 - $999,999 | $2,500 |
| Level 3 | $1 million - $2,999,999 | $3,500 |
| Level 4 | $3 million - $4,999,999 | $7,500 |
| Level 5 | $5 million - $6,999,999 | $10,000 |
| Level 6 | $7 million or more | $15,000 |
Agencies appointed in 2022 qualify for a $1,000 advertising allowance.
To determine your 2021 direct written premium, review your 2021 profit share statement. Statements are mailed to the primary agency in a group. Qualifying agencies were notified via email to the agency principal on Tuesday, March 1.
The Co-op Advertising Program kit has all of the information you need to know about the program, including sample advertisements and details on submitting requests, receiving payment and working with our brand guidelines. Each agency must adhere to Encova’s brand guidelines to receive reimbursement. Commercial lines and personal lines agents can find the kit in Encova Edge under the Marketing tab of the Resources and Marketing page by selecting CO-OP ADVERTISING PROGRAM. Workers’ compensation agents can find the kit by scrolling to the bottom of the Encova Edge homepage, selecting Resources Home and choosing Co-op Advertising Program.
We’re proud to be your trusted partner. If you have questions concerning your eligibility criteria or specific questions about the 2022 Co-op Advertising Program, email advertise@encova.com.